Part of their global campaign has now launched (Not confirmed for UK TV screens yet).
The launch includes a character called 'Niro' who helps save people on the roads...
Alongside the TV campaign Kia Plans to develop a variety of marketing activities.
Kia Motors 'The Smart SUV, NIRO' is the massive TV advertising campaign slogan, and Kia showrooms, as well as proceed the exhibition, a large-scale test-drive events that can meet the "Niro" as a new concept in many places more It will allow consumers to meet in a friendly 'Niro'.
TV Ad's:
https://www.youtube.com/watch?v=iUhKA1XkWck
https://www.youtube.com/watch?v=yxqxH4YJR-4
https://www.youtube.com/watch?v=6kqiY1SID4o
Kia Niro Advertising Campaign
The new Niro hybrid is due to come to the UK in late summer. Pricing is to be determined closer to the time, but Kia sources indicate that it's likely to be priced competitively against the Prius, and it's possible that the Kia will even undercut the Toyota.
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